Business Development Assessment and Roadmap
Find the gaps before adding more activity
If business development feels busy but inconsistent, the answer may be a clearer process. I review how you identify prospects, communicate your offer, follow up, and manage opportunities, then turn the findings into a practical 90-day action plan.
A focused review of your current approach
I work with you to understand your offer, customers, growth goals, and available resources. The review can cover target-market assumptions, prospect research, outreach messages, follow-up habits, pipeline stages, and the handoff between you and anyone supporting sales. The scope is agreed before the assessment begins.
What you receive
The assessment brings together the main gaps, the priorities worth addressing first, and a sequenced 90-day roadmap. The plan identifies actions, ownership, and useful measures so you can see what needs to happen next. Recommendations are sized to your stage and capacity.
Built for startup founders across industries
This is a useful starting point if you are doing most of the selling yourself, outreach happens in bursts, or prospects stall without a clear next step. You do not need a large sales team or a complex system. I focus on an approach you can realistically maintain.
What happens after the roadmap
You can use the roadmap yourself, share it with your team, or discuss fractional support to help execute it. If your priority is building a prospecting and follow-up process, we can scope that work separately. The assessment gives us a basis for choosing the right next step.
Start with a conversation
Tell me what you sell, who you want to reach, and what has been difficult so far. I will help determine whether an assessment is the right starting point and explain the proposed scope before you commit.
Let’s talk about your startup
Book a startup growth conversation or send me a message.
Explore all business development services · Meet Marijo McIntosh
